Researcher's database - ASAKAWA Masami

ASAKAWA Masami

Department / Course Bunkyo University Faculty of Health and Nutrition Department of Registered Dietitians

Job Professor

Book and thesis
Papers	Japanese Consumer's Food Selection Criteria and Gender Based Differences Behaviometrika (The Behaviometric Society of Japan) 40 (1),pp.41-55 (Co-authored) 2013
Papers	An attempt of causal model construction for purchasing clothes 日本繊維製品消費科学会誌 40 (2),pp.43～53 (Co-authored) 2000/02
Papers	The Effect of Teaser Advertisement on Consumer Attention to the Product Shonan Journal 27,pp.1-8 (Co-authored) 2021
Papers	Advertising effectiveness in an area with restricted food distribution: A case study of Aogashima Island Shonan Journal 10,pp.17-25 (Sole-authored) 2019/03/27
Papers	A causal model to evaluate the influence of consumers' perceptions of online shopping on their shopping behavior 文教大学情報学部紀要『情報研究』第40号 (40),pp.13-20 (Co-authored) 2009
Papers	An analysis of Japanese CMs that use characteristic rhetorical techniques 文教大学情報学部紀要『情報研究』 39,pp.1～14 (Co-authored) 2008
Papers	Women's Attitude to Clothes-A Comparison between the Main Island of Japan and the Remote Islands of Japan The Annual Reports of Studies of Bunkyo University Women's College 44,pp.45-59 (Sole-authored) 2000/12
Papers	A Semiotic Analysis of TV Commercials ： The Case of the Dentsu Television Advertising Awards, Soft Drink Division 文教大学女子短期大学部研究紀要 47,pp.27-37 (Co-authored) 2004/01
Papers	A Semiotic Analysis of Printed Advertisement ： The Case of Works in the International Advertising Festival, Alcohol Division 文教大学情報学部「情報研究」 29,pp.1-18 (Co-authored) 2003/06