Researcher's database - OKANO Masao

OKANO Masao

Department / Course Bunkyo University Faculty of Information & Comunications Department of Media and Communications

Job Professor

Book and thesis
Papers	An Eye-tracking Analysis of Responses to Self-administered Questionnaires (2) ― Comparison of Response Behaviors to Various Question and Answer Types in a Web Survey ―,pp.9-31 (Co-authored) 2024/03/23
Papers	An Eye-tracking Analysis of Responses to Self-administered Questionnaires (1): Research Trends and Positioning of this Study,pp.1-35 (Co-authored) 2023/03/23
Papers	Eye-tracking analysis of responses to self-administered questionnaires: In the case of Web survey (Co-authored) 2020/09/25
Books	Jean Piaget, Agir et Construire : aux origines de la connaissance chez l'enfant et le savant (Co-authored) 2021/01/22
Papers	Attention to a celebrity's face in a commercial: An eye-tracking experiment,pp.3-9 (Co-authored) 2022/03/11
Papers	Japanese Consumer's Food Selection Criteria and Gender Based Differences Behaviormetrika (The Behaviormetric Society of Japan) 40 (1),pp.41-55 (Co-authored) 2013
Papers	Executional elements of a TV commercial that attract the attention of consumers with rational purchasing attitudes: an eye-tracking analysis,pp.137-144 2021/03/12
Papers	Analysis of viewer perception toward the websites Journal of Advertising Science,pp.50-64 (Co-authored) 2011/06/01
Papers	The Internet advertising game in the view of semiotics (Sole-authored) 2011
Papers	A quantitative analysis of gender expressions in newspapers: with a special focus on changes in "token" and "type", and on "language planning" Kokugakuin Journal of Laws and Politics,pp.127-231 (Co-authored) 2011/03/10
Papers	Executional Elements of TV Commercials that Produce Stimulus Characteristics,pp.31-47 (Co-authored) 2010/11/01
Papers	A quntitative analysis of gender expressions in newspapers(2): With a special focus on the multivariate analysis of the results of the fifth research Kokugakuin Journal of Laws and Politics,pp.1-83 (Co-authored) 2009/12/10
Papers	The Influence of Consumers' Perception of Social Networking Services and How It Determines the Usage of them Communication, Information & Society,pp.4-10 (Co-authored) 2009/12/31
Papers	An Analysis of Responses to the Travel Brochure of a Solitary Island ---- In the Case of Yonaguni Island The Journal of Island Studies,pp.23-31 (Co-authored) 2009/09/30
Papers	An analysis of Japanese CMs that use characteristic rhetorical techniques Information and Communication Studies 39 (Co-authored) 2008
Papers	A causal model to evaluate the influence of consumers’ perceptions of online shopping on their shopping behavior Information and Communication Studies 40 (Co-authored) 2008
Other	A Semiotic Analysis of TV Commercials -- The Case of the Dentsu Television Advertising Awards, Soft Drink Division 文教大学女子短期大学部研究紀要49号 Vol. 47, pp. 28-33 (Co-authored) 2004/01
Papers	A Semiotic Analysis of Printed Advertisement -- The Case of Works in the International Advertising Festival, Alcohol Division (共著) 文教大学『情報研究』第29号 1-14,pp.14 (Co-authored) 2003/07
Papers	An Analysis of Advertising Expressions, in the case of Beer and Whisky Commercials Language and Culture (Co-authored) 2003/02
Papers	The Effect of Teaser Advertisement on Consumer Attention to the Product Shonan Journal (12),pp.43-50 2021/03/12
Books	On the Scope of Applied Linguistics (Co-authored) 1986
Papers	The Dynamics of compressed expression : A Quantitative analysis of classified advertising in newspaper Language and Culture,pp.11 (Sole-authored) 1999
Papers	On the semantic structure of dramatis personae Language and Culture (Sole-authored) 1998
Papers	A Quantitative Analysis of Word Order Bulletin of SHOBI-GAKUEN Junior College (Sole-authored) 1990
Papers	A tentative index of the degree of functional effectiveness Mathematica Linguistics (Co-authored) 1985
Papers	On the structure of a folk story and its characters -in the case of "H(]J1103[)nsel and Gretel" Studies in Language and literature. (Language) (Co-authored) 1985
Other	Body words in popular songs Bulletin of SHOBI-GAKUEN Junior College,pp.47-63 (Sole-authored) 1993
Other	On Metalinguistic Awareness Bulletin of SHOBI-GAKUEN Junior College (Sole-authored) 1991